About Zibt
Zibt leverages real-time traffic, smart routing, and personalized prep time calculations to eliminate guesswork from mornings. We aim to deliver the most intuitive, reliable, and seamless alarm experience, helping users arrive on time, reduce morning stress, and make better use of every minute, all through an easy-to-use, free platform that integrates into their everyday lives.
Our Purpose
Mission
Help people wake up smarter and live better by optimizing every morning.
Vision
Reshape how people start their day by making mornings smarter, simpler, and stress-free.
Our Story
Zibt started with a simple, frustrating question: "Why is waking up on time still such a guessing game?"
The idea first took shape during an entrepreneurship course at Wake Forest University, where our founder, Blake Jaronko, began digging deeper into the real pain points people face every morning. Through more than 100 customer discovery interviews, overseen by the Wake Forest Entrepreneurship program, the problem became clear: it wasn't just about alarms. It was about traffic, unpredictable commutes, and the scramble to plan your morning before your day even begins.
That early validation shaped the foundation of Zibt®. Instead of setting static alarms, we realized users needed a dynamic system that understood real-time traffic, personal habits, weather, and everything in between. A tool that adapts to real life, not hypotheticals or outdated schedules.
From there, our team came together. Longtime friends from Wake Forest University and Purdue University united by a shared belief that mornings could be smarter, simpler, and a lot less stressful.
We weren't just building another app. We were solving a problem we knew personally, had validated with real people, and were passionate about getting right.
Zibt® is the product of months of research, user testing, and real-world frustration, designed by commuters, for commuters. And we're just getting started.
Meet Our Team
The passionate individuals behind Zibt working to transform your morning routine.

Blake Jaronko
CEO
Wake Forest University 25'
The original brain behind Zibt, Driving vision, product strategy, and growth

Max Nickell
CTO
Purdue University
Engineered the logic that makes Zibt smarter than your average alarm

Natalia Correa
COO
Wake Forest University School of Business 25'
Keeps Zibt running smoothly and makes sure the experience feels effortless, inside and out.

Tomas Zolofra
CSO
Purdue University
Leads sales, outreach, and partnerships, getting Zibt® into the right hands.
Built in Wake Forest University's Startup Lab
An immersive, hands-on accelerator that gave us the structure, mentorship, and community to build Zibt.
The Startup Lab Journey
Throughout the semester, our team worked alongside a cohort of 8 other startups, participating in weekly workshops, mentoring sessions, and pitch practices designed to pressure-test every part of our business.
Startup Lab didn't just help us refine Zibt, it gave us the momentum and foundation to turn it into a live product with real users and real-world impact.
Entrapalooza Demo Day
One of the highlights of our Startup Lab experience was pitching at the university's own Demo Day, Entrapalooza, in front of nearly 600 attendees, including investors, students, alumni, and local entrepreneurs.
This experience challenged us to think bigger and stay laser-focused on building something people actually need and want to use every day.