Blake Jaronko

Blake grew up in Oceanport, New Jersey, where traffic was unpredictable and mornings felt like a gamble. Either you left too early and wasted time, or too late and started your day already behind. That lived frustration became the seed for what would eventually become Zibt.

Ironically, the idea first came to him during an introductory entrepreneurship class at Wake Forest University… a class he missed because his alarm didn't go off. Ironic, right? He later revisited the concept in Wake Forest's Springboard program, where he pitched the first iteration under the name RYZE. That early momentum led him to join Startup Lab, where the product and startup really came to life.

Blake went on to conduct over 100 customer discovery interviews, validating a clear need: people aren't just bad at mornings, the tools they rely on are outdated and static. The solution needed to be adaptive, real-time, and personalized.

At Zibt, Blake leads product vision, company strategy, and long-term growth. He works across teams to make sure what's being built always ties back to the original mission: to help people start their days smarter and truly optimize their time.